Barely a few days since its launch and the new iPad Air seems to be a massive hit with consumers. Data shows its adoption rate is significantly higher compared to last year’s iPad 4 and iPad Mini devices.
Fiksu, an app marketing company, has been tracking how well the new Apple slab is doing and judging by their data it seems like the public finds the new device very attractive. Only three days have passed since the iPad Air hit markets and it’s already outselling Apple’s previous tablets.
According to this data, iPad Air represents 0.92% of all active devices right now which is almost eight times higher than what the iPad 4 managed to sell in its first couple of days, and almost five times more when compared to last year’s iPad Mini.
Of course one important point to note here is that Apple had a staggered release last year with weeks passing between the launch of the Wi-fi only models and the launch of the cellular models. But even so, this data points to a very strong start for Apple’s new device and we have no doubt the company will brag about it at their next event.
Source and Image: Fiksu
87 Comments
Load the comments and join the conversation!
Read the comments, ask the editors questions, show respect and join the conversation.