Microsoft expands the Mixed Reality Partner Program to include SIs and digital agencies

Earlier this year, Microsoft announced that it is expanding its HoloLens Agency Readiness Partner program to Europe, making it easier for organizations across the continent to get started with deploying its holographic headsets, and building a new generation of mixed reality applications and tools.

Today, the company has announced that it is making the program available to even more people around the globe, under the moniker of the Mixed Reality Partner Program.

Microsoft states that over 30 HoloLens Agency Readiness Partners are creating mixed reality experiences and solutions as a part of its program. This advancement in technology is paving the way for numerous customers and companies around the globe, including Boeing, PGA Tour, and Real Madrid.

As such, the company is expanding the program to include systems integrators (SIs) and digital agencies. It says that:

Today, we are excited to announce that due to growing demand from partners and customers, we have created the Mixed Reality Partner Program, which expands the agency readiness program to welcome systems integrators (SIs) and digital agencies around the world. All existing HoloLens Agency Readiness Partners will be grandfathered into the Mixed Reality Partner Program.

Microsoft claims that this expansion will increase competition, allowing SIs and digital agencies to create even better 3D and mixed reality solutions for their customers.

The firm states that eligible partners can begin training on technical knowledge of mixed reality and the enterprise market by signing up for a multi-week program. Partners which complete this program will enjoy a range of benefits, such as direct access to Microsoft support branches and mentorship. Additionally, Partners who already possess extensive knowledge of mixed reality can immediately start working with Microsoft to develop solutions for customers. The move is just a stepping stone in Microsoft's mission "to bring mixed reality to every person and organization on the planet". Those interested in signing up for the program can do so by visiting the company's dedicated site here.

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