Microsoft went all out to promote its Xbox 360 shooter Halo 4 in the weeks before its official release, including flying a huge glyph at night over London and turning parts of Liechtenstein into an alien battle planet. Today, the company announced big sales numbers for the game developed by its own 343 Industries.
The Major Nelson website said that Halo 4 had revenues of $220 million worldwide in just its first 24 hours and is currently "on track" to bring in $300 million worldwide in its first week. The company did not state how many copies of Halo 4 it had sold.
Microsoft did say that four million players had played the game in its first five days, which the company said is "the largest number of players in the history of the Halo franchise." The press release also quotes GameStop president Tony Bartel as saying, "Day-one sales of Halo 4 make it the biggest Halo launch in GameStop history and the biggest game launch on any platform so far this year in our stores."
With those kinds of revenues, it's a safe bet that the Halo game franchise will continue. The next game in the series will likely be released for Microsoft's still unannounced successor to the Xbox 360 console.
Source: Major Nelson | Image via Microsoft
13 Comments - Add comment