Microsoft Kicks Off Server System Campaign

Microsoft launches an international, multi-million-dollar online and print ad campaign for its Windows Server System this week, highlighting individuals who work with the product and showing how it has helped them succeed at their jobs.

The case-study-oriented campaign first rolls out online and in U.S. information technology print publications, then makes its international debut around two weeks later.

The Redmond, Wash.-based software giant will spend tens of millions of dollars on the campaign, which features hands-on staffers from the IT departments of enterprise and mid-level firms using the Windows Server System solutions.

"The message of the ad campaign is to brand the Winders Server System and convey a vision of integrated innovation in which server products have to work together," said Valerie Olague, director of marketing for the system, at an informal lunch on Microsoft's Silicon Valley campus last week.

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