The Bing mobile app for iPhone and Android phones have received major updates geared towards money saving and are launching today in their respective storefronts. The updates to the mobile experience are a continuation of the goal of providing a more specialized search experience on mobile than is required on a desktop computer, as well as showcasing the new Bing logo which we reported on back in November.
The Android app gives the ability to get in-context information available on-tap while using other apps, as well as the normal search functionality and the new savings features being introduced today. The iPhone app is getting a dedicated deals experience for browsing special offers and coupons in a variety of categories. These deals are said to be coming to the Android app “soon”.
The first major update to both apps is an included barcode scanner for comparing product prices to major online retailers on the go. This feature allows for a upc code to be scanned on the fly and instantly decide where the best deal is located, and easily allowing the user to order that product online. This is an easier method of facilitating what brick-and-mortar retailers have been calling “webrooming”, which is the use of their stores to check out a desired purchase without the intent of ever buying at that store. This product will support 3D touch on the iPhone 6S/6S+ to allow for quick barcode scanning from the home screen.
There is also integration with GasBuddy for finding the cheapest gas in your area. Bing maps have long supported finding gas stations, and now the gas prices from that station will be prominently displayed along with other business information. This integration of mapping software and price checking will make gas buying decisions much easier for users not familiar with the area.