A few days ago, Microsoft revealed more information on how its Xbox One game console will offer official National Football League apps. Today, the company uploaded what is likely to be the first television commercial for the console and, in an unusual move, its promoting the NFL features that Xbox One owners will be able to use when it launches November 22nd.
The 31 second clip will almost certainly be shown tonight on NBC as part of their coverage of the first NFL game of the season (Denver Broncos vs Baltimore Ravens, for those of you who might not be aware). As posted on YouTube, the clip shows some very enthusiastic NFL fans watching football games on TV via the Xbox One and getting instant updates on players stats as they watch. It also shows how users can access the Skype to chat with friends while keeping tabs on their games and scores.
This TV ad shows that Microsoft really wants the Xbox One to be viewed by the general public as more that just a game console. The tie-in with the NFL could entice some people who normally might not have purchased the Xbox One. It will be interesting to see if this first commercial is an overall indication of Microsofts marketing push for the Xbox One as an overall TV entertainment system rather than a system for hardcore video gamers.
Source: Xbox on YouTube