Microsoft wants partners to promote Edge for Business

Microsoft has encouraged its partners and independent solution vendors (ISVs) to bundle Edge for Business in their security offerings.

Microsoft's partner program is an initiative that aims to provide a collaborative framework through which businesses can build solutions using Redmond technologies and sell them at scale to their own customers. It enables Microsoft to reach a wider audience while also offering a financial incentive to businesses looking to leverage cutting-edge technology. Now, the company has explicitly asked its partners to bundle Edge for Business in their security offerings.

In a blog post titled "Better browser security starts with Microsoft Edge for Business—and you", Microsoft has urged solution vendors offering security implementations to include Edge for Business in their package. It is being pitched as a secure browser meant for enterprise use-cases, with the additional benefit being the AI features in tow. Microsoft has also boasted that the browser contains advanced management tools that can save IT admins time and reduce overall costs.

In order to assist independent solution vendors (ISVs) in promoting Edge for Business to more customers, Microsoft has actually prepared some resources to facilitate the process. This includes a collection of videos designed to emphasize the importance of protection against browser-based attacks. It has also packaged some demos for Edge management service (EMS) and Microsoft 365 Lighthouse.

In fact, there's even a pitch deck, à la Apple, that can help partners emphasize the benefits of Edge for Business, along with a comprehensive landing page for the browser. This landing page contains information about how organizations can improve their security posture to protect themselves against cyberattacks, along with a white paper on cybersecurity and a licensing matrix.

Even though some may view the move as desperate, there really is no downside to it. ISVs aren't being forced to promote Edge for Business to their own customers; Microsoft is just nudging them in that direction while offering some in-house assistance. As long as Edge for Business reaches more customers, it's a win-win situation for both Microsoft and its partners.