After a massive booth and big press conference at E3 2012 last week, Microsoft is apparently scaling back on its trade show appearances for the rest of 2012. In a post on the Major Nelson website, Microsofts Larry Hyrb announced that the company will not be attending two of the industrys biggest events later this year.
In his post, Hyrb said:
This year, Xbox will be focusing on smaller, more localized promotions and experiences for press, partners, retailers and customers around the world. Which means that as you might have seen on some of the news sites today, we won’t be taking part in gamescom or Tokyo Games Show this year. Both are still important shows for the industry, and we do wish the organizers well.
gamescom is scheduled to be held in Cologne, Germany from August 15-19, and is perhaps the single biggest show in the game industry in terms of the number of people who attend. In 2011, the shows organizers said that over 275,000 people attended gamescom. The Tokyo Game Show has been held since 1996 in Japan; the 2012 event will be held from September 20-23. Both events will have days where they will be open to the public.
Its likely that Microsoft will still attend PAX Prime, to be held in Seattle on August 31-September 2. Microsofts home office is in nearby Redmond, Washington.
Source: Major Nelson