New digital video store being launched by Sainsbury's

Traditional digital media outlets are slowly dying out. While there will always be people, who rent or purchase physical copies of films, TV, games, books or magazines, streaming services such as Lovefilm and Netflix provide the same content all from the comfort of your home. And they are becoming more popular as we look for different ways to get our entertainment fix.

In the UK, Sainsbury’s are now looking to get in on the act and provide streaming and downloadable films from the major Hollywood studios and TV shows to its customers.

Powered by Rovi Entertainment, the service will only be available to PC users at first with plans to expand the service out to smart TV’s, phones and game consoles. Luke Jensen, group development director at Sainsbury’s said:

Rovi was a natural choice to collaborate with for the launch of Sainsbury's Entertainment's digital video service given the company's market expertise, long-standing industry relationships, and proven technology. On demand streaming video is an exciting addition to our existing online offerings, and supports our customers as they progress from consuming content on physical disc to accessing their favourite entertainment on a range of devices, where and when they choose.

This is a win-win situation, both for Sainsbury’s and Rovi Entertainment. Sainsbury’s are adding to their already established music and ebook services. Rovi Entertainment Store general manager, David Cook added:

Our agreement with Sainsbury's is an important win for Rovi as we continue our efforts to expand our presence and influence in international markets.

Sainsbury’s isn’t the first supermarket in the UK to offer this kind of service. Tesco splashed the cash and purchased Blinkbox in 2011 and provide movie rentals via Lovefilm.

Source: Digital Spy

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