OnePlus aims to sell up to 5 million phones this year, including a new cheaper handset

Whatever you may think about OnePlus, there's no doubting that the company has come a long way in a very short amount of time. But after selling around a million handsets last year, launching the One in markets around the world, and rolling out its own Android-based OxygenOS user experience, OnePlus isn't planning to scale back its ambitions.

In fact, as Bloomberg reports, OnePlus expects to do even better this year, anticipating sales of between three and five million units worldwide. Interest in its One handset remains high, but many potential buyers are now anticipating the arrival of its successor later this year.

OnePlus CEO Carl Pei confirmed in March that the new flagship would arrive within six months, hinting at a likely launch around September. But he also revealed that the company is developing another handset, "catering to a different type of audience. Perhaps for those who appreciate design over specs."

According to Bloomberg, this handset will actually be "a cheaper model", suggesting that it won't have the same level of range-topping specs that the One offers at near-cost price. This more affordable handset is said to be scheduled for launch "by the end of the year".

OnePlus hopes that the launch of the Two and its lower-cost sibling will help the company to reach global sales of ten million handsets in 2016.

Source: Bloomberg

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