Pinterest has been going from strength to strength recently and it is now the third most visited social networking website in the United States, behind Facebook and Twitter. As late as last year, it was revealed that Pinterest had reached the top 10, above that of Tumblr and Google+, but it now seems as though its excelled beyond Linkedin and MySpace in the past few months.
From the report published by Experian, not only does Pinterest come out third, it also suggests that 91% of adults now use social networking in some way daily, and also establishes that 15% of all internet traffic in the US is for social networking alone.
For those who have yet to catch up with the latest social networking must have, Pinterest is focused on allowing users to "pin" images of interest to their board, that then allows them to share with others and offers capabilities for comment. In some ways, think of this as a YouTube but for images instead of videos. Its not in the same league as Flickr or Photobucket, because rather than offering hosting services it emphasises the sharing of images instead.
So great is the popularity boom that US President Obama recently joined Pinterest to begin sharing images, attempting to boost the social media presence of the Obama for America campaign. The report mentions that Pinterest traffic shot up by 50% in the months between January and February this year.
With numerous high-profile figures on the internet adopting a Pinterest button alongside the usual Facebook and Twitter links on their sites, its no surprise that the one-year-old site is already a big name.