Samsung has announced that it has partnered with Magnum Photos, a renowned photography agency to deliver 28 specially-curated photographs to the Art Store on The Frame. The photos are all exclusive to the Art Store on The Frame. The Frame is a TV that displays a picture while it is switched off, Samsung imagines that people can hang it on the wall to look like a piece of art while the TV is off.
Discussing the news, Sangsook Han, VP of Visual Display Business at Samsung Electronics, said:
“The Frame’s Art Store is the only digital art platform on TV. We will continue to develop it into a window to communicate with more viewers and a screen that enriches consumer’s everyday lives. Through the ‘Fine Art, Everyday’ Collection created in collaboration with Magnum Photos, we hope to bring to consumers joy and excitement in discovering new works from the comfort of their own homes.”
To mark the introduction of the photos, Samsung has updated The Frame with a new Slideshow feature that allows users to create a customised collection of art which can be played in a cycle in Art Mode. In addition, Favourite and Curation features have been added in order to give users easy access to their favourite pieces of art without sifting through hundreds of options.
At IFA 2018, Samsung will be unveiling the new Fine Art, Everyday campaign video in order to promote the TV. Samsung recently announced a 49” model of The Frame which joins the 43”, 55”, and 65” editions. Prices start at £999/$1,299.99