Snapchat, which recently expanded to watchOS after a decade, is rolling out new tools for its creators. The company says people are watching more content than ever, so these updates are meant to help creators get more out of that attention. The new features focus on a few key areas: making video editing less of a hassle, showing who is actually watching, and saving posts that used to vanish forever.
Video editing on the platform has always been a huge problem. The tools are fine for quick clips, but they get messy if you try to do anything more complex. A new Timeline Editor for creators in the US is coming "soon" to fix this. It shows your video clips in a simple timeline, letting you cut and move parts around without wanting to pull your hair out.
You can still add all the usual Lenses and music on top of these edits. For even quicker edits, a "Create a Video" template is now available globally for iOS users. The idea is simple: you look through your saved Memories, pick a handful of photos or videos, and then choose a song from the app's library. After you select a template, Snapchat mashes it all together into a single compilation video for you.
But making videos is only part of the job. To help people see if anyone is paying attention, new insights are also available. These stats give a much better idea of how an audience behaves. Instead of just one giant view number, creators can now track "Returning Viewers." This counts how many people watched their content at least 12 times in the last month. Other metrics include the "Spotlight Average View Rate," showing what percentage of a video people finished. You can also see "Views by Traffic Sources," which tells you if people found you from the Discover page, search, or their own feed.
Finally, there is a new "Auto-Save Stories to Public Profiles" feature. For years, the whole point of a Snapchat Story was that it was temporary.
This new option, which is rolling out to creators globally, automatically saves public Stories to a creator's profile. Snapchat notes that the new feature "helps creators build a lasting collection of their best moments, giving fans a deeper look into their creative journey and making it easier to keep content alive, accessible, and meaningful over time."
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