Asus has launched its latest mid-range smartphone, the ZenFone Max Pro M1, which can boast the powerful Snapdragon 636 chipset and a big 5000 mAh battery.
The ZenFone Max Pro M1 seems to be the company's big bet on capturing some of the marketshare from Xiaomi in the extremely competitive smartphone market of India. Asus has even undercut the pricing of the Redmi Note 5 Pro, which features similar features as the Max Pro M1. In terms of hardware, the new ZenFone has an impressive spec sheet and also features a near stock Android 8.1 Oreo experience. This is aligned with the company's efforts of improving its own ZenUI to be less bloated in its new devices.
Under the hood, the ZenFone Max Pro M1 is powered by the same octa-core Snapdragon 636 chipset as the ZenFone 5 and Xiaomi's Redmi Note 5 Pro. The device features a 6-inch Full View FHD+ (1080 x 2160) display and will be available in three RAM and storage configurations which are 3 GB / 32 GB, 4 GB / 64 GB and 6 GB / 64 GB. On the imaging side, the device features a dual camera setup of 13-megapixel and 5-megapixel cameras, while the front facing camera is an 8-megapixel one. The top variant will feature upgraded camera modules with 16-megapixel and 5-megapixel dual camera setup and a 16-megapixel front camera.
The main highlight of Asus' ZenFone Max series has been its big battery, and with the Pro M1 the company hasn't disappointed, as the device comes with a 5000 mAh cell that is claimed to last a couple of days. Asus has priced the three Max Pro M1 variants at ₹10,999 ($165), ₹12,999 ($195) and ₹14,999 ($225). In comparison, the base variant of the Redmi Note 5 Pro with 4 GB RAM and 64 GB of storage is priced at ₹13,999 ($210). Asus will begin selling the ZenFone Max Pro M1 exclusively through Flipkart on May 3rd.