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After major advertisers, including Coca Cola and Starbucks, have suspended advertising on the platform, the firm is attempting to alleviate current concerns about hate speech controls.

Google is extending its identity verification program to all advertisers across its platforms to give users more transparency about who is advertising to them and where these advertisers operate.

Facebook now allows certain advertisers to run ads for cryptocurrency and other related content on its platform, provided they pass the application process where their eligibility will be assessed.

Google has announced a series of changes to its advertising policy, which would give advertisers more control over ad placement. The goal is to curb cases of ads placed on "questionable content".