An undercover operation has revealed a secret program called TradeDesk that Ticketmaster has been running, which helps scalpers in reselling tickets via a secondary market for additional fees.
The breach, discovered by Ticketmaster on Saturday, compromised the data of less than 5% of global customers, except those in North America. Customers are advised to change their password.
Ticketmaster is utilizing new technology that will make the future of ticketing a bit more streamlined and secure. The new system utilizes inaudible sound frequencies to process entry into a venue.