Google has announced the launch of YouTube Select, a new way for advertisers to reach new customers. Using YouTube Select, advertisers can reach people across the whole YouTube ecosystem.
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Save some exclusive titles reserved only for YouTube Premium subscribers, YouTube Originals will be made accessible for free to users starting September 24. Premium users will still have perks.
Youtube has reiterated its plan to launch a free version of its original video content, which will become widely available to consumers by 2020. The free service will come with ads, though.