Google launches YouTube Select to help advertisers reach new audiences

YouTube logo on a red and black background

Google has announced the launch of YouTube Select, a global content solution that aims to re-imagine and unify solutions such as Google Preferred and prime packs. According to the search giant, YouTube Select offers more flexibility to help advertisers reach new audiences.

YouTube Select is said to allow advertisers to reach potential customers right across the YouTube ecosystem including YouTube Kids, Sports, Music, and Originals. Advertisers will be able to reach customers through sponsorships and programmes. To ensure advertisers effectively reach people in other countries, Google says that they should work with their local teams to customise the right YouTube Select plan for their needs.

In the U.S., Google is also offering a dedicated streaming line-up specifically for TVs via YouTube Select. The search giant said that this option is being made available because of the growing audiences watching YouTube on connected TVs.

If you want to advertise products or services and YouTube Select looks appealing, you just need to head over the YouTube Select homepage to get started. Google says that those interested in signing up should contact their Google sales team to learn more about offerings and roll-out timing in different regions.

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