While Telefónica doesn't have a huge market in the US, the wireless provider does have a major presence in Europe and South America. Today, the company announced a new partnership with Microsoft to help promote the sales of Windows Phone 8 smartphones in five countries for the period of at least one year.
The press release states the countries that are being targeted for the campaign will be the the U.K., Germany, Spain, Mexico, Brazil and Chile. What's really interesting is the language of the press release, where Telefónica states it wants to "... encourage the presence of additional mobile operating platforms as an alternative to the current duopoly of Android and iOS".
That may be a sign that Telefónica is not entirely happy with the choices that Apple and the various Android smartphone makers have given them. The press announcement is pretty vague on specific details on their new commitment to Windows Phone 8, with Telefónica stating only that it willl "encourage growth in market demand for Windows Phone 8" by making sure that it receives "high-quality devices."
This is not the first time and Microsoft have teamed up. Telefónica announced in May that its 130,000 employees around the world would start using Microsoft's Office 365 software service.