Twitter announces cautious launch of its Shop Module

The Shopping Module on Twitter

Twitter has announced that a handful of businesses in the United States will be able to showcase their products in a new corner of Twitter called the Shop Module. Initially, people in the U.S. who use Twitter in English on iOS devices will be able to see the Shop Module. They will be able to scroll through products and make a seamless purchase through the in-app browser.

According to the firm, it had been looking at adding shopping features to Twitter as early as 2015 but decided to step back from those pursuits but going forward want to put more energy into the idea. The firm plans to use “the conversations that Twitter facilitates around products” to learn which brands people like and for deeper partnerships with businesses that could join its new Merchant Advisory Board.

The board will help Twitter to address the needs of businesses that join up with its Shop Module which will help to make the module more engaging for customers and more efficient for businesses.

Discussing how the Shop Module will help Professional Profiles on the platform, Twitter said:

“While the Shop Module is a step in better-supporting shopping on Twitter, it also builds upon our efforts around Professional Profiles, which we started introducing earlier this year. With modular components for Professional Profiles, businesses across the globe – from small businesses and legacy brands to creator-founded businesses – will have access to customized profiles with features intended to help drive engagement and business outcomes.”

If you qualify to use the Shop Module already, enjoy it. As for everyone else, you should keep in mind that this project is still in the very early stages so it could ultimately be axed if not enough people engage with the feature – as it did with Fleets earlier this month.

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