Twitter is used by hundreds of millions of users. So naturally the social networking web site is profitable, right? Well, if it is Twitters CEO isnt saying. Venture Beat reports that during the D9 conference today Twitters CEO Dick Costolo said, " Costolo was asked directly during the conference if Twitter was in fact generating profits, he dodged the question, saying only, "We don’t need to optimize for near-term revenue. We need to optimize for long-term success."
Regardless of whether or not its making money, Twitter is working with advertisers more and more on campaigns. Costolo said that in 2010 it worked with about 150 companies by the end of 2010. The current total of companies Twitter has now worked with on ads is now between 600 and 650, according to Costolo. The total number of ad campaigns on Twitter has engaged is betweenCostolo claims that the engagement of people to those ads has been higher than the normal online ad campaign.
Twitter has been slow to acquire companies to expand its features but has recently it announced that it had bought the social networking organization web site Tweetdeck. It continues to add new features as well including todays announcement that it will launch its own internal photo sharing service.