When Elon Musk took over Twitter in October 2022 he named himself as the CEO of the platform, however since then he hired a new CEO, Linda Yaccarino, to take over the running of the platform for the day-to-day while he continues to look after product, software, and sysops.
Since then, she has started at the social network and has now shared her first internal memo to employees which is titled "Building Twitter 2.0 Together." The email, mirrors Musk's sentiments for the platform and how he sees the site evolving over the coming years.
You can find the full extract of the email below:
Building Twitter 2.0 Together
People keep asking me: Why Twitter? So, I’ll tell you.
From space exploration to electric vehicles, Elon knew these industries needed transformation, so he did it. More recently it has become increasingly clear that the global town square needs transformation—to drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us.
Have you ever been talking with someone particularly insightful and thought, You’re brilliant—everybody should get the chance to hear this. Or, I’m learning so much from you—can we do this again? Or maybe it’s as simple as, You should have the freedom to speak your mind. We all should.
Enter Twitter 2.0.
Twitter is on a mission to become the world’s most accurate real-time information source and a global town square for communication. We’re on the precipice of making history—and that’s not an empty promise. That’s OUR reality.
When you start by wrapping your arms around this powerful vision, literally everything is possible. You have to genuinely believe—and work hard for that belief. And in this moment of complete reinvention, we have the opportunity to reach across aisles, create new partnerships, celebrate new voices, and build something together that can change the world. And from what I can tell so far, you’re built for this.
The success of Twitter 2.0 is all of our responsibility.
We need to think big.
We need to transform.
We need to do it all together.
And we can do it all by starting from first principles – questioning our assumptions and building something new from the ground up. It’s rare to have the chance to put a new future into the hands of every person, partner, and creator on the planet.
That’s exactly why I’m here – with all of YOU.
So, let’s dig our heels in (4 inches or flat!) and build Twitter 2.0 together.
Yaccarino was previously the NBCUniversal sales chief, primarily looking after ad sales for the company, and having a wealth of advertising experience. Given that Twitter's ad business has been suffering from significant struggles since Musk took over the reins, she seems motivated to bring the business back to its strengths.
Source: The Verge