Virgin Media today announced a free upgrade for its broadband customers. Calling it an 'adrenaline shot', Virgin is aiming to boost upload speeds for customers across its range of broadband speeds.
The upgrade has begun to roll-out and will be automatically applied to customers on the 10Mb, 20Mb and 50Mb services. Customers on the 10Mb service will now get up to 1Mb upload speeds (up from 512Kbps). Those on 20Mb will get up to 2Mb and 50Mb customers will get a whopping 5Mb up.
“We’re once again pushing the boundaries of UK broadband with a true next generation broadband service that vastly outperforms struggling DSL-based services", said Jon James, executive director of broadband at Virgin Media. "With the huge growth in social networks these new upload speeds will help Virgin Media customers share their most precious moments and keep up with what friends and families are up to, whether it’s uploading to YouTube or even hosting a live videochat to show off baby’s first steps in high-definition.”
Virgin also announced a new traffic management system for peak times. Downstream traffic management for 50Mb services will remain unaffected but the 5Mb upload speeds will be scaled back to 1.75Mb between 10am and 3pm and 4pm and 9pm if usage is particularly high. If you want to know when your area is due to get the new upload speeds then Virgin has created a handy mini-site for you.
Image Credit: Gary Brown (Flickr)
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