When Windows 8 officially launches, just three weeks from today, you will likely want to download a number of Windows 8 apps for news, weather and other information. Microsoft is working to make deals with a number of Windows 8 app developers that will offer in-app ads that will include video and interactive features.
Microsoft showed off these concepts in a new blog post and video on the Microsoft Advertising blog as part of its Advertising Week marketing push in New York City this week. The video shows how the ads are placed inside the apps. For example, a Delta ad with video footage has been put into the official NBC News ads. Microsoft states:
When in the NBC News app, a user can initiate the ad by touching on the Delta tile so that it expands up the screen. The user can swipe ‘up’ to continue a visual journey of a travel experience—from checking in at the airport, to bags going up the ramp, until the plane is up in the sky—that is simple and aspirational. Once the experience is closed, users are returned to the NBC News app content.
Other examples mentioned include a including an ad for the athletic store Finish Line in the official Los Angeles Times Windows 8 app, a Jeep ad inside the Windows 8 app for AccuWeather app and even a Goldfish Crackers ad that's been put inside the Slacker Radio Windows 8 app. It will be interesting to see the reactions to these advertisements by Windows 8 users after the OS launches on October 26th.
Source: Microsoft Advertising