Netflix is contemplating adding a new subscription tier that could cost less but would have ads. The streaming company could also start charging subscribers who share passwords with non-paying users.
Windows 11 in Release Preview adds urgent notifications bypass and more
windows 11 insider preview
Windows 11 brings Taskbar Overflow and more to the Beta channel
windows 11 insider preview
Sony could be following in Microsoft's footsteps by trying to insert ads within games played on the PlayStation 5. The ads, however, will be non-obtrusive and served only in the free-to-play titles.
Ads within games that are played on a dedicated gaming console are still a rarity. It seems Microsoft is interested in building its own ad network that serves subtle and non-intrusive ads to gamers.
Netflix has confirmed that it will not insert ads to lower the entry price of subscriptions on its streaming service. The company could, however, explore an ad-subsidized model owing to competition.
Snapchat shows solidarity for Ukraine by halting all advertising in Russia, Belarus, and Ukraine. It will continue delivering its Snapchat app in Ukraine, Belarus, and Russia as a communications tool.
The Monetary Authority of Singapore has effectively banned all promotions of cryptocurrencies and services that deal in digital tokens. The regulator claims they are "high-risk" investments.
The analyst firm, Gartner, has said that more people will opt-in to mobile app ad tracking by 2023 after experiencing untargeted ads. it comes as Apple offers iPhone users more control over data.
DuckDuckGo has added App Tracking Protection to its Android app as a beta feature. It prevents hidden trackers in apps from sending back personal data to firms such as Google and Facebook.
Facebook has written a defiant letter back to the UK's CMA saying its concerns over Facebook's Giphy acquisition are totally unfounded. Facebook's defiance could see the issue drag on.
Samsung has announced that following feedback from its customers, it will be removing advertisements from its proprietary apps by the end of this year. The move will likely be welcomed by many.
The UK's Competition and Markets Authority has raised concerns about Facebook's acquisition of the GIF platform Giphy. It said the merger deprives the internet of a digital advertiser.
Facebook has gone into detail about how it is working on multiple privacy-enhancing technologies (PETs) to ensure that it reduces the amount of your data being processed, thereby increasing privacy.
In a bid to make the internet a safer space for teenagers, Google is making changes to many of its major products. SafeSearch will be enabled by default for teens and YouTube uploads will be private.
The United States Department of Justice is reportedly investigating Google's intention to get rid of traditional identifying cookies to make way for federated learning that groups users into cohorts.
Facebook has started a new initiative with the goal of promoting personalized ads as a way to help small businesses grow. It's also updating its ad tools and waiving some fees for businesses.
Apple has announced a timeframe for the rollout of App Tracking Transparency, a new iOS feature that will give users control over which apps can track their activities across apps and websites.
Google today shared its view on Apple's App Tracking Transparency (ATT) policy changes with iOS 14. It says that app publishers will see a "significant impact" on their Google ad revenue.
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Google and Facebook have been asked to stop behavioural advertising and the tracking of people under the age of 18. Signatories argue kids don't understand how their data is being used.
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Google has outlined several measures it is pursuing in order to make online advertising more transparent. One change will let users see the author of an ad and their location information.
eBay is parting ways with its advertising business. Oslo-based Adevinta will acquire eBay Classifieds Group for about $9.2 billion, and the deal is expected to close by the first quarter of 2021.
After major advertisers, including Coca Cola and Starbucks, have suspended advertising on the platform, the firm is attempting to alleviate current concerns about hate speech controls.
Google has announced the launch of YouTube Select, a new way for advertisers to reach new customers. Using YouTube Select, advertisers can reach people across the whole YouTube ecosystem.
In its fourth-quarter financial report, Twitter revealed that it had revenues in excess of $1 billion in one quarter for the first time. It put this rise, in part, down to increased U.S. ad revenues.
Powered by IBM Watson, the Advertising Accelerator will employ artificial intelligence in helping businesses understand their target audience to drive optimum engagement from advertisements.
Comcast has announced that those looking to advertise on TV can use a new service which helps better target ads at the appropriate audience. It said targeting audiences in the past was guesswork.
Twitter has issued an apology to users after security information, including phone numbers and email addresses, was inadvertently used for targeted ads. This data was not available to third parties.
Samsung has been sending users notification ads via a couple of its apps announcing the Galaxy Note10 series. Users took to Twitter to complain about the unwarranted advertisements.
Microsoft has announced its acquisition of PromoteIQ, a provider of vendor marketing tech to online retailers. The company will become a division within the Microsoft Advertising platform.
Facebook is once again trying to make it easier for users to understand how ads on its platform work, and it's giving users more information about how they were targeted by specific ads.
Google has announced a handful of new advertising tools and solutions for both advertisers and publishers, which should help them target the right users and monetize their services more easily.
Google has launched the App Policy Center, a centralized dashboard for publishers to manage how advertising policies are being enforced across their apps, as well as resolve any violations.
Microsoft and Verizon Media have expanded their partnership, under which Yahoo's search ads will be served by Bing Ads. An increase in clicks of 10% to 15% is expected in the U.S. under the alliance.
Facebook advertisers who want to run political ads in the UK now need to comply with certain transparency rules. Also, the Ad Library will show data on an ad's budget and the number of people reached.
The Chinese smartphone maker has been embroiled in a controversy after one of the models for a Nova 3 commercial shares photos showing a DSLR image was used in an ad showcasing the phone's camera.
Facebook will reduce the number of ads on its platform for businesses with negative customer feedback. If customer satisfaction remains poor over a period of time, the advertiser may be banned.
Jan Koum has announced that he is leaving Facebook after a disagreement between him and the firm broke out over the matter of encryption. Facebook wants to weaken the encryption in WhatsApp.
Google has said that it is banning cryptocurrency advertising on its AdWords platform due to a lack of regulations. The decision comes just over a month since Facebook decided to slap on a ban too.
Apple has released a new advertisement for its HomePod smart speaker, directed by filmmaker Spike Jonze. It features singer FKA Twigs in a dance number, performed to Anderson .Paak's 'Til It's Over'.