Windows Marketplace for Mobile begins accepting apps

Microsoft announced today that it has begun accepting application submissions to the Windows Marketplace for Mobile.

Todd Brix, Senior Director for Mobile Platform Services Product Management at Microsoft, confirmed that Microsoft is accepting submissions from registered developers. "We certify apps on a First In, First Out (FIFO) basis. Certification should normally take about 10 business days" said Brix in a company blog post.

Microsoft is aiming to provide developers with detailed reports explaining which test and why applications fail if they do not meet the process, policies and guidelines Microsoft has published. According to Brix "we want to create a global marketplace for Windows Phones where developers and users meet to sell and buy high quality and high value applications that make work easier and life more fulfilling. We're creating a clear process and new opportunity for developers and ISVs to make money from their investment in innovation. The applications we feature will be well organized, easily accessible by PC or phone and backed by a money back guarantee."

Microsoft is running a contest until December 31 2009 where winners who submit their apps have the chance of winning 4 Microsoft Surface tables (Developer Edition), online marketing & promotion of their app and challenge trophies for the mantle. Entries will be judged on most downloads of a free app, most valuable app (downloads x price), most useful (as judged by Microsoft panel) and most playful (as judged by Microsoft panel). Further details on the "Race to Market Challenge" contest are available at

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