Yahoo! Shopping Volume Surged During Sale

Yahoo! Inc. on Thursday said a special three-day sale it offered last week produced a 25 percent increase in gross merchandise sales over normal levels on Yahoo Shopping.

The company, which does not disclose total sales volumes on its shopping site, said several of its own services like extra e-mail storage sold well during the promotion, and that some of its merchant partners saw its sales spike as much as 500 percent over normal levels.

It said Hewlett-Packard Co., which participated in the three day-promotion, saw revenues on its e-commerce site rise 380 percent, over the same three-day period in the prior week.

The sale, which Yahoo had dubbed "the biggest sale in Internet history," brought together special prices on goods from more than 100 of Yahoo's retail partners, along with discounts on Yahoo services like e-mail and personals and from Yahoo Auction sellers.

The company said it also formed relationships with some new retailers, such as Sears Roebuck and Co., which is not a regular Yahoo Shopping partner, but did participate in last week's promotion.

News source: Reuters - Yahoo! Shopping Volume Surged During Sale

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