YouTube launches new Sports portal and expands its advertising tools

Landing page of YouTube Sports section

Sports fans that go to YouTube for their sports content have some news in store today. Google has announced a new Sports portal on YouTube, which aims to offer a more immersive experience dedicated entirely to this type of content.

Google claims the amount of sports content uploaded to YouTube in the U.S. grew by more than 40% in 2020, so a more convenient way to view it is a welcome change. The new portal will be the home to highlights from recent games, news, and videos trending in their region. You may also find content created by athletes, such as NFL wide receiver Michael Pittman Jr. The new sports experience can be found on the desktop website here, or on the mobile app in the Explore tab. It's also coming to YouTube on smart TVs later on.

YouTube also has some news for advertisers, with the expansion of its connected TV lineup on YouTube Select, its dedicated platform for advertisers. This allows companies to get insights into popular content in different categories and help them buy ads that target specific categories of viewers, and this expansion is bringing that content outside of the U.S, to markets such as Australia, Canada, India, and Japan.

This expansion will take place over the course of 2021, with more countries to come, and it also includes sports content to go in line with the refreshed sports section.

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