YouTube Red could launch in the UK and other European countries this year

Google is expected to launch YouTube Red in the UK this year, following launches last year in the US, Australia, New Zealand and South Korea. The service is expected to cost £9.99 when it launches, but its launch is dependent on how long negotiations with rights holders take.

YouTube Red offers subscribers several perks including:

  • Access to the YouTube Music app which lets listeners play songs in the background and allows for offline access
  • Ad-free and offline video on mobile devices
  • Original shows

According to The Telegraph, it’s believed that the subscription model used by YouTube Red, as well as features such as video downloads, can require contracts to be renegotiated. Those in the music industry who have expressed their disappointment in the amount earned from their content being on YouTube may take the renegotiation opportunity to make their content more lucrative. Last year, YouTube paid out $1 billion to the industry last year, critics believe this is an insignificant amount in contrast to how much is raked in by YouTube.

By last summer, YouTube Red had around 1.5 million paying subscribers, a long way behind Spotify’s 40 million paying customers, and Netflix’s 86 million customers.

Source: The Telegraph

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