Ziff-Davis buys Filefront

Ziff Davis Media Game Group today announced that it has acquired FileFront.com, the leading destination site for videogame downloads. The acquisition immediately adds substantial new audience and reach to the Game Group's growing online portfolio and enables Ziff Davis to offer the strongest cross-media advertising solution for marketers seeking to reach gamers and young men.

The acquisition of FileFront expands the size and reach of the 1UP Network to over 10 million monthly unique visitors and over 120 million monthly page views. In addition, the Ziff Davis Media Game Group expects continued strong traffic growth for its online assets. FileFront's audience has grown rapidly during 2005 as it has successfully addressed users' desire to quickly find and download gaming content. Similarly, 1UP.com has seen traffic more than double since the beginning of the year with greatly enhanced editorial content and strong community elements.

FileFront brings important new functionality to Ziff Davis Media Game Group's offerings. FileFront currently hosts over 600,000 files and generates over 30 million downloads per month. It gives visitors to the 1UP Network instant access to virtually every type of file related to gaming -- including demos, videos, game trailers, patches, drivers, and game downloads. FileFront also fits well with 1UP.com's leadership position in social networking, providing the means for users to upload and store content and access user- generated content.

News source: Yahoo Biz

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