Ben & Jerry's issues pro-gay marriage flavor

By Hum
in Real World News

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Grand Master

Hum

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MONTPELIER, VT ? Ice cream maker Ben & Jerry's is supporting gay marriage in Britain by relabeling an apple pie flavor as Apple-y Ever After.

The South Burlington-based subsidiary of the global food and cosmetics conglomerate Unilever is issuing the newly labeled ice cream in the United Kingdom, where the government has said it plans to legalize gay marriage and has begun public consultation before introducing legislation.

When Vermont passed such a law two years ago, the ice cream company celebrated by briefly repackaging its Chubby Hubby flavor Hubby Hubby.

In Britain, Ben & Jerry's is relabeling its Oh My Apple Pie flavor, which isn't available in the United States.

"The point is to raise awareness around same-sex marriage issues," company spokeswoman Liz Stewart said Friday.

The change won't affect ice cream pints sold in stores, but the label at the company's scoop shops will be changed, Stewart said.

"We've been an activist brand really since our inception in 1978," she said. "We've stuck up for social justice issues in the past, and it's something we'll continue to do going forward."

She said people at Ben & Jerry's "believe love is love."

"Marriage," she said, "should just be defined by love and commitment."

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Grand Master

FloatingFatMan

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Anywhere outside of Great Britain, I suppose.

But mostly the US. I would think Apple Pie would be a decent seller around here, considering apple pie is as American as apple pie.

Which is a silly saying, seeing as apple pie originated in England. ;)

Grand Master

neufuse Veteran

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Which is a silly saying, seeing as apple pie originated in England. ;)

it's not about where it origniated, the saying is only meaning it was something that was commonly eatten for different occasions, picnicks, family gatherings, etc usually had apple pie, its became a tradition in the USA to have apple pie for different things... so its not saying its american, but that it is an american tradition to eat it

Grand Master

Glassed Silver

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it's not about where it origniated, the saying is only meaning it was something that was commonly eatten for different occasions, picnicks, family gatherings, etc usually had apple pie, its became a tradition in the USA to have apple pie for different things... so its not saying its american, but that it is an american tradition to eat it

Yupp, it's pretty much like pizza :p

I have always wanted to smear food on me and have my hubby lick it off.

Aw yeah, same for me and my fianc?... Wouldn't mind doing that soon... :p

Glassed Silver:mac

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