Microsoft is killing off the Internet Explorer brand

[gameboy1977]

 

Microsoft is killing off the Internet Explorer brand

 

IE will live on, but only as plumbing for Windows

• By Tom Warren
• on March 17, 2015 06:47 am
• @tomwarren
•  

192

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While Microsoft has dropped hints that the Internet Explorer brand is going away, the software maker has now confirmed that it will use a new name for its upcoming browser successor, codenamed Project Spartan. Speaking at Microsoft Convergence yesterday, Microsoft's marketing chief Chris Capossela revealed that the company is currently working on a new name and brand. "We

[FloatingFatMan]

Good riddance.  It won't really be missed by many, either.

[Raa]

What? Surely not...

[123456789A]

The new browser is going to be called Microsoft A? What a stupid name.

 

/s

[LUTZIFER]

Hopefully its as good or better than IE.

Internet Explorer is awesome at blocking ads, is super fast, and very minimalistic.

I just hope Spartan isn't like Firefox and Chrome, and the other bloated browsers that are slow and need so many plugins to remove ads and stuff.

[Ian W]

While it may not have been the best, Internet Explorer was a great browser. I am sad to see the brand discontinued. I am certain that negative perception was a major contributing factor.

[Dot Matrix]

Keep the Spartan name!!!!

[FunkyMike]

Market research .... 

[Alpha_Tay]

name it bill gates pls.

[+Zagadka Subscriber²]

Thank god. It isn't like they have anything to lose... name recognition probably hurts them far more than helps them. Both Firefox and Chrome succeeded... and we aren't in the 90s anymore, names like "Navigator" and "Explorer" (and "Safari", but we're lucky that isn't named iBrowser) aren't very relevant.

 

The name just needs to stand out, it doesn't have to mean anything

[LimeMaster]

Hopefully its as good or better than IE.

Internet Explorer is awesome at blocking ads, is super fast, and very minimalistic.

I just hope Spartan isn't like Firefox and Chrome, and the other bloated browsers that are slow and need so many plugins to remove ads and stuff.

It'll probably be better than IE at least. Though I'm not too sure if it'll beat the other browsers.

 

Also, I disagree with you on ad blocking in IE, as it feels nasty since the add-on system in IE seems really clunky compared to Firefox.

[+Raze Subscriber²]

Name it Microsoft Gates....we have Fences and Windows, etc.

 

 

 

 

 

 

<ducks>

[remixedcat]

Microsoft Browser NXG 225X Home premium with extensions service pack 2 with platform update 2

[Ian W]

Keep the Spartan name!!!!

I must be the only one who thinks that the Spartan name is terrible.

[remixedcat]

I must be the only one who thinks that the Spartan name is terrible.

Nope I do as well. doesn't fit with other MS names and seems a little too teenage-ish.

[xendrome]

I must be the only one who thinks that the Spartan name is terrible.

 

 

Nope I do as well. doesn't fit with other MS names and seems a little too teenage-ish.

 

 

Well then good thing Project Spartan is the codename..

[Ian W]

Well then good thing Project Spartan is the codename..

I'm aware that it's a codename but there is a petition to make it the name of the final product . . . Codename or not I think that it's terrible.

[Dot Matrix]

Microsoft

[vcfan]

that's the way to go. going out on top.

[sc302 Veteran]

I must be the only one who thinks that the Spartan name is terrible.

Well if following the halo, spartan follows cortana. Could also end up being master chief...That would be a bad name.

[123456789A]

Netscape Navigator was the best browser name.

[blank]

Microsoft is horrible with branding. They'll be back and forth for a few years. Trying 5 different brand renames. Repeat.

They should buy the Neoplanet brand

[gameboy1977]

Netscape Navigator was the best browser name.

yes, I miss that old best browser Netscape too.

[Krome]

I really hate to use strong words here but I think this proves - to me anyways - that people are easily brainwashed.  I am saying this based on the logic that you recompile IE but change the browser name to Microsoft and then people use that instead of the IE in question.

[Quillz]

Call it Spyglass. The original source code for Internet Explorer.