Google's brighter 'G' logo trickles across its entire product and services lineup

Google is almost three decades old, and the search giant keeps changing its logo design from time to time. Its latest quad-color G logo has been around for a decade and has seen changes over the years.

In 1998, Google began as a simple search engine accessible via desktop computers. Now, there are an endless number of devices from which you can access Google, and its portfolio of products isn't limited to a search engine. It can be a smartphone, TV, or even the dashboard of a car, where you can tap, type, or say your query out loud.

While the company has used the same four colors since its early days, it switched to the multicolor G favicon in 2015, which was built upon the flat logo design introduced in 2013. Google said that the " design update reflected all the ways people interacted with Google products across our platforms, apps and devices."

The 'G' was refreshed again earlier this year with a brighter four-color gradient for Google Search, switching away from solid colors. Google is celebrating its 27th birthday this month and rolling out the updated "Google G" company-wide across all its products, services, and platforms.

Google currently owns almost 90% of the search engine market share and approximately 70% of the market share for Google Chrome. But it has explored several other areas beyond digital products, including self-driving cars and airborne balloons that beam internet to the ground.

Android is one of Google's flagship offerings, which has maintained its green color all along; however, the most recent brand refresh turned the Bugdroid into a 3D character. Similarly, YouTube showcases its red color.

Google also jumped on the AI bandwagon and developed a massive catalog of Gemini-branded AI tools and services. "While staying true to Google’s iconic four colors, the brighter hues and gradient design symbolize the surge of AI-driven innovation and creative energy across our products and technology," Google said in a blog post.

Google's four-color gradient palette was recently featured in the Gemini logo, as part of a refresh a couple of months ago. Now that the logo has become company-wide, Google said the design will be implemented in more places over the coming months.