Amazon is removing lock screen ads from its Prime Exclusive Phones

Amazon kicked off its Prime Exclusive Phones program in mid-2016, offering Lenovo's Moto G4 and BLU's R1 HD at discounted prices, which were subsidized with advertisements. Since then, the program has expanded quite a bit, including devices like the LG G6+, LG Q6, Moto X4, Moto G5, Nokia 6, Moto E4, and LG X Charge.

Today though, the company announced that it will be removing those advertisements on these devices, and beginning tomorrow, they'll start shipping without them. A software update will be coming soon to remove the ads from existing devices.

The idea is to allow users to bypass the lock screen quicker, making room for features like fingerprint scanning and facial recognition. Indeed, it would seem that users spend much less time seeing the lock screen than they used to.

Instead, the phones will be subsidized by bundling Amazon services onto the devices. You'll now see apps like Amazon Video, Prime Music, Prime Photos, and more, along with an Amazon widget.

Obviously, these discounted phones can offer significant value to customers. The removal of advertisements is an even greater value proposition.

Source: Android Central

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