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Apple Peeling Off

The number of tracks sold by Apple's new online music store each week has fallen by about half since the service was launched in late April, The Post has learned.

Soon after Apple honcho Steve Jobs unveiled the iTunes Music Store amid an avalanche of publicity, the company bragged it had sold about 1 million downloads in its first week.

But, since then, those figures have tailed off.

Now the company is averaging about 500,000 downloads a week, sources say Apple executives told independent music label execs at a recent meeting in California.

"You don't see them putting out press releases anymore" touting their numbers, one music industry executive said.

While selling a half-million songs a week isn't bad, considering the service is only available to the 3 percent of computer users with Macintosh computers, some music execs had hoped the service would sell 1 million to 2 million tracks per week.

News source: New York Post

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