Apple recently revealed a new service called ProCare. Here is some more information on it direct from Apple's site:
Announcing our new level of service.
We're pleased to announce ProCare — our newest level of service for Apple customers. As a ProCare member you'll enjoy a higher level of service and support at your local Apple Retail Store. Best of all, if you're currently a Pro Card member, your first year of ProCare is free.
Exclusive services and offers.
With ProCare, you'll get added benefits over and above our standard level of service:
- Rapid Repairs. Get priority, next-day turnaround on in-store repairs.
- Reserve a Genius. No waiting at our Genius Bar with up to seven-day advance reservations.
- Complete setup. We'll transfer your old files and get you ready to roll before you leave the store.
- Custom workshops. Book free, one-hour workshops to take your skills further.
- Exclusive discounts. Get special discounts on selected Apple and third-party products.
News source: macteens