Microsoft has released a new commercial that puts a Lumia 830 with Cortana up against an iPhone 6 Plus 6 with Siri. Like all of the previous commercials, Microsoft highlights how its digital assistant is superior to Apple's offering.
This is the first commercial for Microsoft that features the iPhone 6 Plus, Apple's latest smartphone, and the newly released Lumia 830. The commercial highlights the typical features like reminders based on who is calling you and checking traffic to tell you to leave early to get to your destination on time.
Of course, we suspect that these commercials will likely have little impact as Apple has shown that its devices will sell millions no matter the competition, but it is still good to see Microsoft playing hardball.