Dell Drops Hard-Drive MP3 Line

Dell Inc. stopped selling its most expensive digital music players after failing to take market share from Apple Computer Inc.'s iPod. Dell, the world's largest personal computer maker, discontinued three Digital Jukebox players that sell for $200 to $300 in late December and early January, a spokesman said Friday. Dell still will sell the $99 DJ Ditty, he said.

The decision underscores the difficulty companies including Dell have had trying to unseat the best-selling iPod. Dell introduced the music players in 2003 as part of a strategy to expand sales beyond desktop PCs. The versions being scrapped used hard drives to store music; newer models use cheaper flash-memory chips.


News source: statesman.com

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