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Does Google's New Tagline Imply a Shift to Enterprise Apps?

With a new tagline of "Search, Ads and Apps" announced May 14, and a new presentation application coming soon to complete the desktop quatrain of spreadsheets, word processing, presentation and e-mail, Google is poised to take on the world of desktop computing with the added ease of online collaboration. While its long been speculated whether or not Google has the chops to take on the 800-pound gorilla in the desktop applications market, Microsoft, with its Office suite of spreadsheets, word processing, e-mail and PowerPoint applications, Google's tagline metamorphous may well represent a shift in the company's emphasis.

The question now is whether Google has any inclination to enter the enterprise applications market that goes beyond the desktop to backend systems like ERP (enterprise resource planning), SCM (supply chain management), and CRM (customer relationship management)? While internal development of a suite of enterprise applications—more than likely on demand given Google's penchant for the Internet—is a possibility, there is also the potential for Google to acquire both the technology and customer base to really kick of an applications business.

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News source: eWeek

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