Facebook recently said that from next month it will use users' photos and data to create ads which it will share with WhatsApp, Instagram and other websites linked to Facebook. In return, those services will create and share similar ads with Facebook along with users' data.
Dutch privacy watchdog CBP said it will investigate how the new policy will effect users' privacy, saying "Permission from the users will play an important role, ... and permission for the use of personal data cannot be achieved by have a user just accept a long list of general conditions."
The watchdog has recently threatened Google with a €15m ($18.6m) fine for privacy breaches. The CBP said Google's efforts to combine information about users to better target ads is in breach of Dutch privacy legislation as Google did not inform nor seek users' permission.