EE Film Club replaces Orange Wednesdays with weekly £1 movie rentals

The UK's largest 4G network, EE, is phasing out its T-Mobile and Orange brands in the UK, and as part of that process, it announced the end of the much-loved Orange Wednesdays promotion back in December.

The deal, which offered 2-for-1 cinema tickets every Wednesday to all Orange and EE customers, first began in 2003 - but the carrier believes that it's no longer as relevant as it once was, because the way that we access entertainment content has changed so much in recent years.

EE promised that it was working on alternative 'entertainment rewards' to replace Orange Wednesdays, and today it finally revealed its new offering. On March 30, it will launch EE Film Club, allowing customers to rent one movie every week for £1 via

Every Monday, Tuesday or Wednesday, customers on EE (as well as T-Mo and Orange, while those brands survive) can text 'film' to 141 to get a promotional code for the £1 rental. The text itself costs 35p, and you'll have 48 hours to watch the movie before the code expires.

EE believes that this will be a compelling offer for its customers, pointing to research that it commissioned which indicates that over 50% of British adults now download or stream movies and TV every month, and a third do so every week.

According to the press release, "is available as an app and desktop service across a number of connected devices - including smartphones, tablets, games consoles and smart TVs". Given that EE offers a diverse range of Windows Phones - including the Lumia 435, 530, 635, 735, 830 and 930 - users of these devices can of course expect to enjoy the app on their-- oh, wait, no they can't. does not offer a Windows Phone app, or an app for those using Windows 8.1/10, although Windows PC users will at least be able to access the service via their browser.

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