Andy Rubin's Essential Phone made its debut in May with modular accessories and high-end specifications. The handset received a price cut in the United States last month, dropping from $699 to $499. A price cut for Canada was also announced, but the new price wasn't revealed until now.
The company has officially slashed the price of the Essential PH-1 in Canada to CAD $650, a price drop of CAD $400 off its original price. It's worth mentioning that the handset went up for sale in Canada for CAD $1,050. Unlike the United States, the handset is only available in Canada from TELUS at the moment -- the unlocked version is not available in the country, but you can get it unlocked from the carrier if you want to use it on any other carrier.
The smartphone market is getting competitive with every passing day, and to break into the market, especially the flagship segment, Essential has to offer something more appealing if they want to attract customers.