Google Assistant now lets you donate directly to nonprofit organizations

Google today added a new feature to Assistant that allows you to make donations to various causes. The Center for Policing Equity is the first nonprofit organization to benefit from the new feature.

The group promotes police transparency, equity, and accountability through research. To donate to them, simply launch Google Assistant and say "Donate to racial justice". The digital assistant will then help you send money to the Center for Policing Equity in support of its advocacy.

Assistant will also remind you that all funds will proceed to your intended recipient, meaning that Google won't take a share from donations made through the service. Today's announcement coincides with the 57th anniversary of the March on Washington for Jobs and Freedom, which supported the civil and economic rights of Black Americans.

The donation feature is Google's latest effort to throw its weight behind the fight against racial inequality. In June, the search giant announced more than $175 million in "economic opportunity package" to support black business owners, startup founders, job seekers, and developers.

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