Last September, Google ditched its familiar old logo, replacing it with a more modern interpretation featuring a sans serif logotype, having rejected some rather more outlandish ideas. The company has been gradually refreshing the rest of its corporate identity system, including the design of some of its key apps around the principles of its Material Design visual language, which it introduced in 2014.
The latest changes to be unveiled are for Google Play, which is getting updated branding to fit in with the Material Design style.
The Google Play logo has been given a lick of paint with much brighter colors than the previous version, while the Play Store 'shopping bag' has been flattened out.
Each of the different content strands - Movies & TV, Music, Games, Books and Newsstand - have also been updated with new color-coded logos, featuring a relevant icon emerging from the Play arrow. The image below shows how these logos/icons have changed over the years:
The company says that "you'll start to see the new Google Play icons across devices and online in the coming weeks".