It's been over three months since HP unveiled its Elite x3 'Superphone', but the device isn't slated to arrive until August. Today, HP published four videos to show off the device, featuring Terry Myerson, Don Weisler, Michael Park, and Steve Mollenkopf.
While the device is aimed squarely at businesses, consumers have taken an interest in the device as well. Many users have found Microsoft's own flagship phones - the Lumia 950 and 950 XL - to be mediocre and unexciting. The Elite x3 packs Qualcomm's latest Snapdragon 820 chipset and a metal body, something that Windows phone users have wanted for some time.
In fact, when the Elite x3 was announced, it was one of the first phones to use Qualcomm's latest chipset. While it was launched among others - such as the LG G5 and Samsung Galaxy S7 - there were no Snapdragon 820 phones prior to that day, and that's a first for any Windows phone.
First up is Terry Myerson. Most Microsoft fans will be familiar with Myerson, as he's the head of Microsoft's Windows and Devices group.
Next up is Dion Weisler, CEO of HP:
Next up is Michael Park. Park is Vice President of the Commercial Mobility & Software division at HP.
Finally, we have Steve Mollenkopf. His is another name that you might be familiar with, as he's the CEO of Qualcomm Incorporated.
If you pay attention to the minute-long videos, you'll see that Microsoft, HP, and Qualcomm all worked together closely on this project to create a PC-like device. Indeed, Continuum is one of the key selling points, especially when it comes to businesses.
Also, while some haven't been entirely happy with Continuum performance on their phones, it's worth noting that the Elite x3 will be more powerful than anything that's come before it.
It's still a bit of a mystery as to how the Elite x3 will be sold, as it's aimed at businesses entirely, rather than the consumer market. This is how HP told Neowin that it will be sold:
The HP Elite x3 will be sold a variety of ways. On hp.com, via distributor/VARs (indirect/direct channels), the HP sales force and Microsoft will sell this in the carrier channels on our behalf. In some countries, HP Elite x3 may also be sold by partner operators’ sales network.
Still, there is much that's unknown about the device. Since it's clear that the Elite x3 will launch after the Windows 10 Anniversary Update ships in July, we're sure to find out more about it in the coming months.