iPhone 6 launch bolsters Apple's marketshare worldwide

The iPhone 6 launch was obviously successful but according to the latest data it was so great that Apple's marketshare increased by more than ten percent in the UK with smaller gains around the world.

Vlad Dudau News Editor Neowin @avladd · Dec 3, 2014 08:42 EST · Hot! with 74 comments

Apple made a killing in the UK following its iPhone 6 launch, and the company has jumped over ten percent in marketshare in the last few months.

We knew that the launch of the iPhone 6 and 6 Plus were big events around the world, but according to the latest data from Kantar Worldpanel, over the last three months ending in October, Apple saw a huge 10.4% gain in marketshare following that event. All the while its competitors saw their share decline.

On a grander perspective, Kantar’s data shows that at the end of October, Android accounted for just under 70% of smartphone sales across Britain, Germany, France, Italy and Spain. Apple rose to 20.7% percentage points thanks to their handsets and Windows Phone still stands in third place at 8.7% marketshare across the five metered European countries.

Moving over to the US, Apple once again saw its marketshare increase though with a much more modest 0.7% compared to the same time last year. It now holds a bit over 41% in the North American market, though Android still leads with 53% while Windows Phone once again takes third with a measly 3%.

Finally it’s worth pointing out that according to Kantar’s data, the iPhone 6 outsold the 6 Plus by a 4:1 ratio in Great Britain and by a 3:1 ratio in the US.

Source: Kantar