This week, Microsoft rolled out a preview of its first major update of the year for its Xbox One, a couple of months after delivering a massive software upgrade to the console, based on Windows 10.
With over 200 million PCs and Xbox Ones now running Windows 10 - and the OS set to roll out soon(ish) to millions of Windows Phones too - Microsoft is in a strong position to build on its vision for a unique gaming experience that can span across multiple devices.
Today, the company sent out invites for a 'global media showcase' in San Francisco on February 25, at which it will offer attendees...
...the chance to hear from Head of Xbox Phil Spencer and get hands-on with the best games and platform experiences launching this spring on Xbox and Windows 10.
Neowin was among those to receive an invite to the event, so we'll be there to bring you coverage of everything that's on show, along with any new announcements that Microsoft might make there.
Just over a month later, Microsoft will return to San Francisco for its Build 2016 developer conference. Tickets for that event went on sale yesterday, but under unprecedented demand, they sold out in just one minute.