Microsoft to launch shopping app for non-Microsoft platforms

A few days ago, Microsoft released a new internally developed app for Windows Phone users called Emporium. Now a new report on ZDNet claims that Microsoft is aiming to launch this new app on other non-Microsoft platforms later this year.

The app itself is designed specifically to help promote and sell Microsoft-based products. Users can access the app to check out prices and reviews along with viewing images and video for a variety of Microsoft retail products. That includes Windows and Office software, Xbox 360 games, Windows Phone devices and other hardware products.

The app is basically one big Microsoft ad, but according to ZDNet the Emporium will start to show up on other devices soon. According to a leaked road map for Emporium (shown above) it will be released on "additional platforms" in Microsoft's fourth quarter of its 2012 fiscal year (April-June 2012). It adds that it will also show up on iOS and Android phones in the first quarter of Microsoft's 2013 fiscal year (July-September 2012).

Microsoft has made more of an effort to release software for platforms not controlled by the company. That includes the Photosynth app for iOS devices that just got a big update on Monday.

Image via ZDnet

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