Microsoft is working feverishly to finish up Windows 10 so that they can sign off on the OS and hand it over to their OEM partners. And with the public launch only a couple of weeks away, the company is now starting to talk about its marketing strategy for the OS.
On July 20th in the US and July 29th globally, Microsoft has announced that it will officially kick-off its advertising campaign for the new OS. The company says that this will be the first wave of TV and digital ads that will focus on how Windows 10 "delivers a more human way to do". 'To Do' is a theme that we have seen in previous Microsoft marketing material such as the company saying that Edge is the 'browser for doing'.
Beginning July 20th in the US and July 29th globally, the first wave of TV and digital ads will highlight how Windows 10 delivers a more human way to do – brought to life with features like Windows Hello*** and Microsoft Edge. We can’t wait to share our first new ad next week.
This will be Microsoft's first push directly to the consumer; while they have been marketing the OS during the entire development cycle indirectly to the press and developers of the world, this will mark the first time the company is targeting the public. Seeing as the OS is free for anyone upgrading in the first year, the 'sell' to the consumer should not be too hard and considering that they are aggressively pursuing upgrades, we fully expect this OS to be the 'fastest' adopted version of Windows in history.
Microsoft is hosting its Worldwide Partners Conference this week in Orlando, Florida; expect to hear a lot more about the OS in the next few days as Satya Nadella and his team make the pitch to the enterprise to adopt Windows 10.