Microsoft's Mac Team: 'We're The Coolest'

Microsoft's Mac Business Unit recently kicked off the biggest hiring spree in its 11 years of existence. Ironically, the group's attempts to lure talent sound a lot like Apple's own efforts to highlight its position as the Arthur Fonzarelli of the IT industry. In a recent post to the Office for Mac Team Blog, Craig Eisler, general manager of the Mac Business Unit, announced the hiring campaign and highlighted the unique place the group occupies within the Microsoft galaxy.

"We are the brightest, coolest, and most interesting business unit at Microsoft -- if we do say so ourselves," Eisler said in the blog post. Although presented in tongue-in-cheek fashion, Eisler's description is reminiscent of Apple's tendency to contrast its own coolness with Microsoft's plodding nerdiness. But to Apple partners, the coming expansion of Microsoft's Mac Business Unit is a sign of the robust health and continued emergence of their preferred platform.

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